AI 활용2026년 10월 28일
사진 한 장으로 광고 만드는 ChatGPT 프롬프트
제품 사진 한 장만 있어도 AI를 활용해 다양한 스타일의 광고 이미지를 제작할 수 있습니다.
이번 글에서는 제품 홍보, SNS 마케팅, 브랜드 디자인 등에 활용할 수 있는 ChatGPT 이미지 생성 프롬프트를 카테고리별로 정리했습니다.
목차
음식·카페 광고

Create an original premium Korean bakery advertising poster, vertical [비율] aspect ratio. Use the attached image as a visual reference for the design direction, not as an exact copy. Vibrant [배경색] background, monumental ultra-bold [메인타이포색상] Korean typography reading '[상단메인카피]' at the top and '[하단메인카피]' at the bottom. In the center, a thick [제품색감] handmade [제품명] is torn into two halves, suspended in midair. Rich glossy [필링/소스명] stretches dramatically between the halves, with crunchy crumbs and [토핑요소] flying outward. Layer the product over parts of the headline for dramatic depth. Add a [배지색상] scalloped price badge reading '[가격]' at the upper right, a small '[브랜드명]' wordmark at the upper left, and '[하단제품명]' at the bottom. Premium Korean dessert campaign, high-speed macro food photography, crisp texture, dramatic commercial lighting, appetizing realism, sharp typography, visually balanced print-ready composition. Original artwork, no watermark, no unrelated text.제품 상세페이지·쇼핑몰 광고

Create a premium photorealistic commercial product advertising image for the brand "[브랜드명]", square [이미지 비율] aspect ratio, suitable for a high-end e-commerce product detail page.
PRODUCT REFERENCE:
Use the FIRST attached image as the exact reference for [제품명]. Preserve the original bottle shape, black dropper cap, material, amber glass color, proportions, and cream-colored label. Do not distort or redesign the packaging.
BRAND IDENTITY AND TYPOGRAPHY:
Display the exact brand name "[브랜드명]" prominently on the front cream-colored bottle label, centered, elegant, and clearly legible. The brand name must be printed directly on the physical label, following the bottle's natural curvature and perspective. Do not leave the label blank.
Also display the exact brand name "[브랜드명]" as a large premium editorial headline at the top of the advertising image in [브랜드 폰트 스타일] typography, colored [텍스트 색상].
WATER SPLASH CONCEPT:
Use the SECOND attached image only as the creative reference for the water splash composition. Place the product upright at the center of a crystal-clear water surface. Capture the precise moment of impact, creating a dramatic symmetrical crown-shaped splash around the lower half of the bottle. Add realistic suspended droplets, delicate circular ripples, transparent refractions, and a natural mirror reflection.
VISUAL DIRECTION:
Background: [배경색 및 스타일].
Lighting: [조명 스타일].
Mood: [광고 분위기].
Camera angle: [카메라 각도].
Composition: [제품 배치 및 여백].
Color palette: [메인 컬러].
ADVERTISING COPY:
Optional secondary headline: "[광고 문구]".
Place the secondary headline at [광고 문구 위치].
If no secondary headline is provided, omit it completely.
QUALITY:
Ultra-realistic high-speed product photography, premium luxury skincare campaign, commercial studio lighting, crisp glass details, realistic water physics, sophisticated composition, high-resolution finish.
STRICT REQUIREMENTS:
The exact brand name "[브랜드명]" must appear in TWO locations:
1. On the front bottle label.
2. At the top of the advertisement.
Both must use identical spelling and capitalization. No misspellings, no blank product label, no duplicate bottles, no extra text, no watermark, no distorted packaging.패션·뷰티 광고

Create an original premium fashion advertising poster for [브랜드명], vertical [이미지 비율] aspect ratio, inspired by the FIRST attached image's bold editorial typography and layered SALE campaign composition.
IMAGE REFERENCES:
Use the FIRST attached image only as the creative reference for graphic layout, oversized typography, poster composition, and fashion campaign mood. Do not copy its model, clothing, or exact design.
Use the SECOND attached image as the exact model and outfit reference. Preserve the model's facial appearance, hairstyle, skin tone, body proportions, original [의상 종류], fabric texture, color, silhouette, and styling. Do not replace the model or redesign the clothing.
COMPOSITION:
Transform the original fashion portrait into a premium editorial advertising campaign. Place the model in [모델 위치 및 포즈], with a [배경색] studio background. Create a visually striking, dynamic composition using enormous bold uppercase typography "[메인 타이틀]" repeated [타이틀 반복 횟수] times in the background, filling almost the entire poster.
Use [타이틀 색상] for the main typography, with [폰트 스타일] lettering. Arrange the letters behind the model and partially overlap selected graphic elements in front to create a sophisticated layered, dimensional effect. Keep the model's face clearly visible.
CAMPAIGN TEXT:
Brand name: "[브랜드명]"
Top campaign label: "[상단 이벤트 문구]"
Main headline: "[메인 타이틀]"
Discount offer: "[할인 문구]"
Secondary copy: "[서브 문구]"
Bottom website or social handle: "[웹사이트 또는 SNS]"
Place the discount offer prominently near the lower section. Use precise, clean typography with strong hierarchy, consistent spacing, and a polished contemporary fashion-magazine aesthetic.
ART DIRECTION:
Background: [배경색 및 스타일].
Typography color: [타이틀 색상].
Lighting: [조명 스타일].
Mood: [광고 분위기].
Camera framing: [카메라 구도].
Composition: [레이아웃 스타일].
Premium Korean fashion brand campaign, luxury editorial art direction, bold Swiss-inspired graphic design, professional studio photography, realistic fabric details, elegant color balance, high-end commercial advertising, sharp typography, print-ready visual composition.
STRICT REQUIREMENTS:
Preserve the original model and clothing accurately. Use only the exact supplied campaign text. Do not invent prices, discounts, brands, logos, or URLs. No watermark, no extra people, no distorted face, no altered outfit.SNS·인스타그램 광고

Create an original premium SNS / Instagram advertising poster for [브랜드명], vertical [이미지 비율] aspect ratio, inspired by the SECOND attached image’s bright sky background, bold typography, and refreshing beverage campaign layout.
IMAGE REFERENCES:
Use the FIRST attached image as the exact product reference for [제품명]. Preserve the original cup shape, transparent plastic cup, lid shape, drink layering, ice cubes, coffee color, milk color, texture, and overall appearance. Do not redesign the drink.
Use the SECOND attached image only as the creative reference for the visual direction, including the sky-blue background, bold typography, refreshing summer mood, and social-media advertisement composition. Do not copy the exact logo or text from the reference.
COMPOSITION:
Place the drink as the hero subject in the center of the poster. Show the cup being held naturally by [손 연출 여부], similar to a lifestyle beverage advertisement, or present it floating cleanly in the center if [손 연출 여부] is set to none.
Use a [배경색 및 배경 스타일] background with a bright, airy, refreshing atmosphere. Add soft clouds if desired. Make the overall composition clean, minimal, and visually striking for Instagram.
TYPOGRAPHY:
Add bold, large-scale headline text using the exact phrase "[메인 타이틀]" prominently across the upper and middle area.
Add smaller supporting text:
- Top small copy: "[상단 카피]"
- Highlight word or badge: "[포인트 문구]"
- Bottom small copy: "[하단 카피]"
- Brand/logo text: "[브랜드명]"
Use [폰트 스타일] typography in [텍스트 색상]. Keep the hierarchy clean and modern, with a premium café advertising aesthetic.
ART DIRECTION:
Mood: [광고 분위기]
Lighting: [조명 스타일]
Color palette: [메인 컬러]
Camera framing: [카메라 구도]
Layout style: [레이아웃 스타일]
VISUAL QUALITY:
High-end commercial beverage photography, photorealistic drink details, appetizing iced beverage styling, glossy highlights on the cup, visible condensation droplets, fresh ice texture, clean reflections, crisp typography, and polished Instagram-ad composition.
STRICT REQUIREMENTS:
Preserve the drink accurately based on the FIRST attached image. Use only the exact supplied text. No watermark. No unrelated products. No distorted cup. No incorrect drink color. No extra text beyond the supplied campaign text.시즌·이벤트 프로모션

Create an original premium seasonal brand campaign poster for "[브랜드명]", vertical [이미지 비율] aspect ratio, inspired by the attached winter advertising references.
IMAGE REFERENCES:
Use the FIRST reference image for the concept of a brand name carved into fresh snow with realistic grooves, depth, and shadows.
Use the SECOND reference image for the overhead product arrangement, minimalist flat-lay composition, and winter editorial photography style.
BRAND IDENTITY:
The exact brand name "[브랜드명]" must appear prominently in the snow at the center of the composition. Create the lettering as real physical impressions carved into the snow, not as digital text floating above the surface.
The lettering must be clearly readable, spelled exactly as "[브랜드명]", with realistic snow displacement, powder buildup around the edges, soft shadows, and natural depth.
PRODUCT COMPOSITION:
Arrange [제품 종류] around the carved brand name in a [제품 배치 방식] layout.
Preserve each product's recognizable shape, original colors, materials, packaging, and branding based on the attached product references, if provided.
Add [계절 소품] naturally around the composition. Keep all objects away from the central lettering.
VISUAL DIRECTION:
Season: [시즌]
Event theme: [이벤트명]
Background: [배경 및 눈 질감]
Color palette: [메인 컬러]
Lighting: [조명 스타일]
Mood: [광고 분위기]
Camera angle: [카메라 각도]
Composition: [레이아웃 스타일]
TYPOGRAPHY:
Main brand lettering carved into snow: "[브랜드명]"
Optional campaign headline: "[메인 카피]"
Optional event information: "[이벤트 문구]"
Optional footer: "[하단 문구]"
If an optional field is empty, omit it completely. Do not display placeholder text.
ART DIRECTION:
Create a premium, photorealistic winter campaign with extraordinary attention to snow texture, authentic product materials, natural shadows, gentle atmospheric lighting, and luxurious editorial composition.
Professional commercial photography, realistic snow physics, subtle film grain, sophisticated minimalism, high-resolution advertising artwork.
STRICT REQUIREMENTS:
The exact brand name "[브랜드명]" must be legible and spelled correctly. Do not invent additional text, prices, logos, discounts, or products. No watermark, no distorted products, no duplicate objects, no clutter covering the carved typography.3D·미니어처·크리에이티브 광고

Create an original premium 3D miniature advertising campaign for "[브랜드명]", vertical [이미지 비율] aspect ratio, inspired by the attached miniature bakery photography references.
IMAGE REFERENCES:
Use the attached images only as creative references for the concept of tiny pastry chefs working around giant desserts, surreal scale contrast, miniature storytelling, realistic food textures, and cinematic commercial photography. Create an entirely original composition.
BRAND IDENTITY:
Feature the exact brand name "[브랜드명]" as a clearly readable physical brand sign or elegant embossed lettering placed at [로고 위치]. If an official logo image is supplied, preserve its exact design, proportions, colors, and typography. Do not invent a substitute logo.
HERO PRODUCT:
Place an enormous, highly realistic [메인 제품명] in the center of the scene. Preserve the supplied product reference's recognizable shape, colors, layers, ingredients, and texture when available.
The oversized product should look like a gigantic edible landscape, dramatically larger than the miniature workers.
MINIATURE STORYTELLING:
Include [미니어처 인물 수] tiny [미니어처 캐릭터 직업] wearing [캐릭터 의상].
Show the miniature workers performing [작업 장면], using realistic miniature equipment such as [미니어처 소품].
Some workers stand on tiny wooden ladders, others use miniature carts, brushes, piping bags, and tools to prepare the giant dessert.
Every worker must have a believable pose, consistent scale, realistic contact shadows, and natural interaction with the food.
FOOD STYLING:
Emphasize [제품 질감 및 디테일]. Add [토핑 및 장식 요소] naturally throughout the scene.
Create dramatic macro-level detail, visible pastry layers, delicate crumbs, glossy cream, rich ingredient textures, and appetizing highlights.
ART DIRECTION:
Background: [배경색 및 스타일].
Color palette: [메인 컬러].
Lighting: [조명 스타일].
Mood: [광고 분위기].
Camera angle: [카메라 각도].
Composition: [제품 배치 및 여백].
Depth of field: [심도 스타일].
CAMPAIGN TYPOGRAPHY:
Brand name: "[브랜드명]"
Optional headline: "[메인 카피]"
Optional secondary copy: "[서브 문구]"
If optional text is empty, omit it completely.
VISUAL QUALITY:
Extraordinary photorealism, premium food advertising, macro commercial photography, miniature diorama realism, physically accurate scale, intricate textures, cinematic lighting, sophisticated visual storytelling, high-resolution finish.
STRICT REQUIREMENTS:
Preserve the hero product accurately. Ensure miniature figures are significantly smaller than the product. Keep the exact supplied brand name legible. No invented logos, no extra text, no watermark, no distorted hands, no duplicated figures, no unrealistic food materials.프롬프트 활용 방법
ChatGPT에 제품 사진을 업로드합니다.
원하는 광고 스타일의 프롬프트를 복사합니다.
제품명, 배경, 분위기 등을 수정합니다.
이미지를 생성하고 필요한 부분을 보완합니다.
프롬프트 정리 형식
01. [광고 스타일 이름]
추천 용도: 제품 홍보 / 인스타그램 / 쇼핑몰
스타일 특징: 광고 이미지의 분위기와 연출 방식 설명